TONI&GUY was founded in London, UK in 1963 and has grown from a single salon to an international company comprising both salons and academies worldwide. TONI&GUY Singapore was founded in 1995 and continues to expand.

Forward 50 has been engaged over the years to design and build numerous TONI&GUY outlets in Singapore including Holland Village, East Coast (Siglap) branch and Rochester Mall.